What Parents Aren’t Telling You

Discover four insights about parents that should radically impact your ministry.

As the Church navigates new realities where fewer families participate consistently, many of us are asking questions: How do we implement a church + home strategy if families aren’t coming? What are parents not telling us that we need to know?

When we see parents, we can serve parents

As a leader, you likely hear from a select group of parents a lot—the parents already showing up consistently to your church.

But what if what you are hearing is getting in the way of what you need to hear—like the thoughts of the many parents and children you’re hoping to reach?

In this new research book, What Parents Aren’t Telling You, we hear from the general population of U.S parents about four things they want us to see from their perspectives.

What are their wants?
What are their fears?
What are they feeling?
Where do they go for help?

This study did not set out to help leaders learn how to fix the family.

We set out to listen to every caregiver, in order to learn how to better serve every family.

“This research is an honest dive into what parents are feeling, thinking, and in need of at this moment in time. Here’s the bottom line: Family needs are changing, and the Church needs to figure out how to respond to those changes.”
Carey Nieuwhof
“What if we allow the findings of this research to inform the way we greet every parent, communicate to every parent, encourage every parent, and resource every parent? We just might find that the best thing we can do for a kid’s faith is to learn how to love their parent well.”
Reggie Joiner

Free RESOURCE

Download the free guide to read this research with your team.​

Download the free guide to read this research with your team.
Now is not the season for the church to return to what was. Now is the season to reimagine what the church will be.

We Asked Parents

“What’s one thing someone could have done for your parent when you were growing up that would have helped them be a better parent?”​

How would you answer this question? As a parent of our ongoing research, we’d love you to submit an anonymous response below.

Answer The Question
“What’s one thing someone could have done for your parent when you were growing up that would have helped them be a better parent?”
Curious about the answers?
Download a sampling of the answers we’ve received here FREE.

More About Our Methodology

In 2020 as the U.S. census team set out to collect census data, Orange and Parent Cue commissioned what would become a sixteen-month series of studies with Arbor Research Group to better understand the reality of parents and their relationship with faith communities in the U.S. For the quantitative data in this report, a research team from Arbor Research Group commissioned by Orange and Parent Cue conducted four primary studies over an eighteen month period from December 2020 through March 2022. Each study contained a set of repeating, foundational questions to ensure the sample was weighted for and representative of known U.S. Census ethnicity, gender, age, region, and income, and each study produced a margin of error of ±3%. One qualitative study through Orange in the fall of 2021 provided additional personal reflection.